James and the Giant Peach will be fifty in 2011. First published in 1961, it has become one of the most loved of Roald Dahl’s Stories, appealing to readers of all age. Dahl was a master of language and making up words. His stories are full of fabulous visual twists and turns.
The aim is to design a striking new cover look for the iconic title, reinventing it for a new generation of readers, encouraging children’s (and adults) to revisit it and ensuring that it remains an integral part of childhood for the next fifty years.
While all elements of the jacket need to work together as a cohesive whole, the front cover needs to be able to work on it’s own and be eye-catching within a crowded bookshop setting.
The closing date for entries is 5 p.m. on Friday 15 April 2011.